Theater performance held in Taman Ismail marzuki, back in October 2018
Collaboration with up-and-coming artists & designers
Different points of view enrich our spaces–and our lives.
Take a look at our collaboration with our talented friends–young artists and designers who are shaping the trend today.
Pandora Teater RRP X Grrad JAKARTA, 2017
BLKDMND Merchandise Booth JAKARTA, 2017
In February 2019, we had a collaboration with Anugrah Aditya, known as Adityalogy, one of the most trending influencer in indonesia's Street Wear and Sneaker culture.
In this opportunity, together, we created Aditya's BLKDMND booth in Jakarta Sneaker Day which was held in Senayan City, South Jakarta.
The challenge of this project was how to transform BLKDMND brand into display booth. BLKDMND is a lifestyle brand that represent minimalism, simplicity in monochrome theme. From that idea, grrad came out with a special designed booth that represent the identity of BLKDMND itself. Very simple and minimal shape was the main idea of this booth.
Not only the form, we also discovered the way to engage more with visitors. The story behind BLKDMND and the profile of its brand shown on the wall in order to create more engagement for everyone who came to this booth. Visitor's flow and goods positioning are also important in order to create good shopping experience.